The report below on a Mark Zuckerberg appearance at the Mobile World Congress illustrates the fact that with the changing balance of power in the telecoms world, the regulatory picture is inevitably going to change (and/or will need to change). If the market is increasingly all about audience and content rather than the "pipe" through which it is carried, then whoever has the market power will be the focus of regulation, even if it takes the regulators a while to catch up with this. Faux naivety on the part of companies will only work for a while.