This is an interesting development in using data to analyse personality. The use of the Facebook Like button can apparently determine openness of character something previously hard to analyse.

The angle that this data analysis will be used in the future in determining recruitment decisions will provide further issues on the use of social media and human rights.

If there is one thing we can be sure of for the future, besides death and taxes, is that the area of privacy and social media is going to develop at an exponential rate. Watch this space!