Following my post yesterday, as it happens today there is much coverage of the preliminary views coming out of the Competition and Markets Authority on their investigation of the energy supply market in the UK, for example below. Again, this seems to show that suppliers will maximise their revenues rather than taking much account of considerations of customer loyalty or similar, provided the competitive environment in their market allows them to do so, and the reputational damage is not too severe. No real surprise there: businesses are there to make money, and will tend to do so by whatever means they are allowed. The energy supply market in the UK is a regulated market and so there are levers that could be applied to change the dynamics if this is ultimately found to be the position in the CMA's final report. It is a more difficult issue in markets that are not directly regulated, other than by the general law on competition.