In the article below the writer describes the increase in the recall of cars in Europe being driven by customer service and the preservation of brand name.
There are European Union Directives dealing with product recall which do not have direct effect on car manufacturers or sellers in the UK but liability can arise in negligence if a recall or some other preventative action is not take,
However, later this year the Consumer Rights Bill will bring in express recall requirement so product recall fatigue will increase.
2014 marked a big increase in vehicle recalls across Europe: a 22% rise over the previous year and the majority originating in Germany and UK. There is a growing trend in Europe for car manufacturers to adopt a more proactive strategy and voluntarily begin the recall process. US recalls are driven by a legal imperative, which is having a considerable effect on recall numbers, but here in Europe last year where recalls are driven by customer service, only two of the 180 recall notices issued last year were compulsory. This is significant. Over 25 years managing automotive recalls amongst the major brands, we have never seen such a quantum shift in the way manufacturers are approaching the issue of recalls. They increasingly understand that if sensitively handled, a timely recall can make the difference between catastrophe or building brand reputation.