Given the amount that the UK public spends on its pets, this looks like an interesting product, but it is also another example of crowdfunding as a means of raising smallish amounts of funding for innovation. Perhaps it would help me to find my dog when it runs off next time.
A Hertfordshire-based maker of wearable technology for dogs, whose products are sold by national pet store chain Pets Corner, is on track to raise £100,000 to fund the production of a new smart collar. RDTP Ltd, the company behind the Dog Tracker Plus devices, said its new Dog Tracker Nano is designed to be the most sophisticated smart collar and dedicated app on the market. Some of the features would include live tracking and monitoring of the dog's daily activities and exercise goals. On its pitch on crowdfunding platform Seedrs, where the business is looking to raise £100,000 in return for a 10 per cent equity stake, it said it hopes the new product would "catapult" the company from being a manufacturer of a premium niche product to a producer of affordable, wearable technology for the worldwide dog market.