The ability to receive targeted discounts on our supermarket shopping; protection from the threat of terrorism; and now the ability to get straight into a warm car in the middle of winter. The erosion of privacy can take many forms and as the article says, convenience can be a compelling incentive.
It is troubling to think that, even with news of a significant security issue having to be addressed by another car manufacturer, there are plenty of people who will still trade security for those trivial benefits. But ultimately, connected products often depend on compromising that personal security for its functionality, and appeal to users' desire for convenience in order to sell it. In those circumstances, the responsibility for their protection lies with the manufacturer every bit as much as it lies with the users themselves.
MyLincoln is the first app of its kind to be integrated with the Android organiser app Google Now, and is likely to raise concerns with privacy watchdogs and cyber security professionals. But users may disregard the risks to benefit from remote start functionality that will ensure the vehicle is cooled off or warmed up by the time they are ready to drive.